Factum Group



  • Founded in 2004
  • Member of ESOMAR, All-Ukrainian Advertising Coalition, and official partner responsible for calculating ratings at Effie Awards Ukraine (in cooperation with All-Ukrainian Advertising Coalition)
  • Full range of marketing, CX/UX and social research
  • Own resources for data collection including call center and access-panel, which helps us to ensure quality
  • Leader of Ukraine in terms of CAWI surveys (the 1 st and largest Ukrainian access-panel Opinion)


  • BRANDS: brand health tracking, brand audit, image check, reputational study
  • ADVERTISING: pretest, posttest, regular tracking of advertising efficiency
  • PRODUCT: concept tests, product tests, neuromarketing, UI/UX studies, choice based conjoint analysis
  • CONSUMER: NPS & CSI, segmentation, customer journey, category entry points
  • SOCIETY: social research, media literacy study


  • Quantitative: CAWI, CATI, F2F, CAPI, CLT
  • Qualitative: focus groups (both offline and online), in-depth and expert interviews, ethnography (both offline and online)
  • Neuromarketing: eye-tracking and cognitive activities of consumers through the study of psychophysiological responses


  • Programming
  • Data processing
  • Recruitment
  • Interviews | Moderation
  • Fieldwork services
  • Analytical reports (qual, quant, desk)
  • Interactive excel tables | dashboards preparation

Factum Group

01133, Kyiv, Ukraine
32-G Yevhena Konovaltsia Street

Bogdana Khliapatura
Business Development Director

Olena Petrova
Head of Methodology & Innovation