UK

Perspective Research Services

perspectivemr.co.uk

Background

• Founded 1996
• Member of ESOMAR (European Society for Opinion and Marketing Research)
• MRS Company Partner
• Member of AQR (The Association for Qualitative Research)
• MRS RAS (Recruiter Accreditation Scheme) certified
• Accredited Standards: IQCS (Interviewer Quality Control Scheme), ISO 20252, ISO 27001, fully GDPR compliant
• Data protection act adhered to

Expertise:

• Qualitative Services:
  • IDIs/TDIs
  • Focus Groups
  • Ethnography Studies
  • Accompanied Shops
  • Online boards/forums
  • UX testing
• Face-to-face:
  • Hall tests
  • In-street
  • In-home
  • On-site
  • Exit interviews
• Telephone interviewing:
  • B2B
  • Financial
  • CSAT
  • Public Sector
  • Political Polling
  • Energy
  • Automotive
• B2B Mystery Shopping:
  • Hotels
  • Automotive Price Audits
  • Public Sector Customer Services
  • Financial
• Data Processing:
  • Data files (SPSS, Excel)
  • Tables (standard & complex)
  • Online reporting
  • Dashboards
  • Charts

Resources

• Overall: 16 full-time staff
• Recruitment & Interviewing:
  • F2F: 1,000+ IQCS trained field force nationwide, 17 Regional Managers, 300 CAPI tablets 4g enabled
  • Telephone Interviewing: 250+ IQCS trained experienced interviewers across 26 languages, 7 bi-lingual project supervisors, London-based centre with 80 calling stations (30 in office, 50 remote)
  • Qualitative Services: network of 500 specialist freelance recruiters and moderators
  • Holborn Focus Studio: two studios in the heart of London, very easy for clients and participant to travel too with a plethora of amenities
  • Holborn Focus Studio: two studios in the heart of London, very easy for clients and participant to travel too with a plethora of amenities
  • Mystery Shopping: network of 100 pseudo companies in the UK and 100 internationally, native-speaking mystery shoppers covering 30 countries
  • Data Processing: 4 full-time executives and 3 sub-contractors