Thailand

Custom Asia Co., Ltd.

www.c-asia.com

Background

• Founded 2004
• Member of ESOMAR (European Society for Opinion and Marketing Research)
• Member of TMRS (Thailand Market Research Society)

Expertise

Automotive • Airline • Advertising & Media • Banking & Finance • Computers & Information Technology • Construction Materials • FMCG • Food & Beverage • Heavy Equipment • Household Appliances • Industrial Products • Leisure & Lifestyle • Oil and Petrol • Personal Care & Pharmaceuticals • Postal & Courier Service • Real Estate Development • Telecommunications • Transportation • Travel & Tourism

Resources

• A full research and consultancy service agency
• A comprehensive range of consultancy services in Customer and Brand Strategy
• Internal Field, Data Processing and Analysis Services
• 32 Full-time Employees
• A highly experienced team of consultants with a shared vision
• Headquarters in Bangkok
• Global Network

Research Methodology

Quantitative: PAPI • CAPI • CATI • Gang Surveys • Face to Face Surveys • Mail • Online; Web Surveys • Mystery Shopping • Observations
Qualitative: Focus Groups • In Depth Interviews • Recruiting • Ethnography • Home Visiting
Statistical Analysis: Best in Class Analysis • Correspondence Analysis • Factor Analysis • Cluster Analysis • Regression and Correlation Statistical Analysis • Logistics Analysis • SWOT Analysis • Gap Analysis • Conjoint Analysis • Impact Analysis
Model: Engagement Model • Loyalty Model • Big Six Map