Philippines

PSRC

www.psrc.com.ph

Background

• Founded in 1974
• Founding member of MORES (Marketing and Opinion Research Society of the Philippines)
• Member of ESOMAR

Expertise

Sectors:

• FMCG (Food & Beverage, Personal Care, Home Care)
• Telecommunications
• Healthcare
• Restaurants/Food service
• Electronics and Consumer Durables
• Automotive
• Advertising and Media
• Social and Opinion Research

Resources

The largest independent agency in the Philippines, with experienced researchers who know the Filipino consumer best

• 45+ Quantitative Researchers, 15 Qualitative Specialists (including regional language speakers)
• More than 300 interviewers, located in key areas nationwide
• Quantitative (F2F, CAPI, Web-based Surveys at Central Location, Mystery Shops)
• Qualitative (FGDs, IDs, Observations, Immersions, Ethnography, Workshops, Ideation)
• 3 fully-equipped FGD rooms with viewing facilities
• In-house Fieldwork, Editing, Coding, Data Entry and Processing, Advanced Analytics