Italy

MPS Marketing Research

www.mpsresearch.it

Background

• Founded 1990
• Member of ESOMAR (European Society for Opinion and Marketing Research), AISM (Italian Association for Marketing Studies), ASSIRM (Italian Association for Opinion and Marketing Research Companies) and AGMR (Associated Global Market Research)

Expertise

Sectors:

• Banking and Financial Services
• Durables and semi-durables
• Food
• Luxury
• OTC
• Trade
• Toiletries

Resources

Full service company, committed to a triple promise: quality, cost effectiveness, timing.

Resources available:

• 18 full time employees
• 700 face-to face and 120 telephone interviewers.
• Quantitative (CAWI, F2F, CAPI, CATI)
• Qualitative (internal department)
• In-house editing, Coding, Data Entry, Analysis and Tabulation
• Original interviewing software: MPS CALL for CATI, MPS TOUCH for CAPI and CAWI
• Native English, German, French speaking international research team