Greece

Global Link International

www.globallink.gr

Background

• Member of ESOMAR
• Member of QRCA
• Member of MSPA
• Member of Association of Greek Market and Opinion Research Companies
• Member of International Qualitative
• Greek Institute of Marketing
• Founded 1989

Resources

• Full Service Agency, formed to meet the growing need for Marketing Input and Actionable Results from Research
• Staffed by well-educated and enthusiastic executives

Own fieldforce of:

• 150 Consumer Interviewers, all High School graduates, most with University Education
• 18 Executive Interviewers, all university graduates with the necessary presence and skill to elicit information from business respondents
• In-house CATI and CAPI services.

Research

Consumer Marketing Research
Usage and Attitude Studies • Product Testing, New Product Development • Tracking Studies • Advertising Research • Pricing/Promotions Research • Packaging Tests • Sponsorship Research • Customer Satisfaction Research • Mistery Shopping

Social and Political Research
Business/Industrial Research
Media Research

Qualitative Research:
Projective Techniques • Enabling Techniques • Online Forums • In-house viewing studio