Croatia

Hendal

www.hendal.hr

Background

• Founded: 1993
• Main activity: Market Research & Marketing Consultancy
• Offices in Croatia
• ISO certificates:
  • ISO 9001:2008
  • ISO 20252:2006 – first agency in the CEE region
• Member of ESOMAR, CROMAR, UNDP Global Compact, HGK (Croatian Chamber of Economy),
• HUP (Croatian Employer Association), KUP (Association for Promoting Business Culture)

Expertise

FMCG • Telecommunications • Finance • Government • Pharmaceutical and Healthcare • Advertising & Media • Retailing • Automobile • Electronic • Petrol etc.

Resources

Quantitative research:

• Face to Face (PAPI, CAPI)
• Central Location Tests (PAPI, CAPI)
• CATI
• Online Research
• Mystery Shopping
• CATI Omnibus

Qualitative research:

• Focus Groups
• In-depth Interviews
• In-home Visits
• Desk Research
• In-house: Fieldwork, Data Entry, Data Processing, Data Analysis
• Consulting Approach: MR tools (10 licensed tools), Industry Analysis, Education