Ukraine

Factum Group

factum-ua.com

Background

• Founded in 2004
• Member of ESOMAR, All-Ukrainian Advertising Coalition, and official partner responsible for calculating ratings at Effie Awards Ukraine (in cooperation with All-Ukrainian Advertising Coalition)
• Full range of marketing, CX/UX and social research
• Own resources for data collection including call center and access-panel, which helps us to ensure quality
• Leader of Ukraine in terms of CAWI surveys (the 1 st and largest Ukrainian access-panel Opinion)

Expertise

• BRANDS: brand health tracking, brand audit, image check, reputational study
• ADVERTISING: pretest, posttest, regular tracking of advertising efficiency
• PRODUCT: concept tests, product tests, neuromarketing, UI/UX studies, choice based conjoint analysis
• CONSUMER: NPS & CSI, segmentation, customer journey, category entry points
• SOCIETY: social research, media literacy study

Methods

• Quantitative: CAWI, CATI, F2F, CAPI, CLT
• Qualitative: focus groups (both offline and online), in-depth and expert interviews, ethnography (both offline and online)
• Neuromarketing: eye-tracking and cognitive activities of consumers through the study of psychophysiological responses

Services

• Programming
• Data processing
• Recruitment
• Interviews | Moderation
• Fieldwork services
• Analytical reports (qual, quant, desk)
• Interactive excel tables | dashboards preparation