Romania

Mercury Research

www.mercury.ro

Background

• Founded in 1994
• ESOMAR member since 1995
• Member of SORMA/ Societatea Romana de Marketing si Cercetarea Opiniei Publice (Romanian Association of Marketing Research and Opinion Polls) since 2001
• ISO 9001 quality system implemented

Expertise

FMCG • Healthcare/Pharmaceutical • Banking/Finance/Insurance • Telecommunications and IT • Media • Automotive • Durable • DIY and Home Improvement • Public Sector/ Government

Resources

Mercury Research is the largest independent research agency in Romania, a full service company offering informed, innovative and tailored solutions to clients’ research challenges. Through efficient use of our resources, we are able to recommend and implement most appropriate and cost efficient data collection method at any time.

• 20 full-time research consultants
• 7 Specialists in data analysis, processing, statistics
• 350 field interviewers, coordinated by a team of 5 people who recruit, train, supervise and control F2F data collection
• 79 CATI stations, served by over 100 interviewers, 5 supervisors led by our CATI manager
• Separate qualitative recruitment team coordinated by 3 executives and one manager
• Online panel manager supervising own panel, currently at approx. 25,000 active panelists
• Qualitative studies
• Quantitative studies (CAPI, PAPI, CATI, CAWI, hall tests, F2F Omnibus)
• In-house data entry, editing, coding, analysis, tabulation
• English speaking personnel
• Modern viewing facility, FocusVision capable
• Centrally located office in Bucharest