Hungary

Szinapszis

www.szinapszis.hu

Background

• Founded in 1998
• Full service provider
• The leading independent Market Research company in Hungary
• Member of ESOMAR, PMSZ, ISO certificate
• Net turnover in 2011: 1.5 million €

Expertise

Szinapszis is the primary provider of pharma research in Hungary utilizing special local knowledge and experience of more than a decade. Our three core competencies are flexibility, quality and innovation.
We are highly experienced in providing field work services for foreign lead agencies, but also managing multi-country studies.

Sectors:
Pharmaceutical (Rx, OTC) and Healthcare • Bank and Finance • IT and Telecommunication • Commerce and FMCG, tobacco • NGOs, Research Institutes, Education, EU Projects

Resources

• 35 full-time Employees
• 2 offices in Budapest (capital) and Debrecen
• Library and webshop of own papers and studies on the pharma market
• Focus group studio in Budapest, with online streaming and simultaneous translation
• Call-center with 30 positions ,Voxco (CATI, CAWI and hybrid)
• Complete database of Hungarian MDs, Pharmacists and other HCPs
• Access to the IMS (pharmaceutical sales) Database in Hungary
• Szinapszis Online Health Panel, Patient Databases
• Access to the largest online panel in Hungary (over 150,000 members)
• Eye-tracking and Analytic Software using Tobii technology (T60 and Glass)
• Online Qualitative techniques using world-wide providers (visionslive, 2020research, webex etc.)
• Mystery Shopping daughter company using Checkersoft Technology