LRW, a Material Company is recognized as one of the ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW serves a wide range of industries, including technology and media, pharmaceuticals, consumer packaged goods, retail, food service, financial and business services, automotive, and many more.

LRW leverages its unique “so what?®” consulting model, sophisticated marketing and data science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for its clients. LRW utilizes survey research and data from a wide variety of sources, such as social media data, customer data, and other forms of Big Data in their engagements. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, Atlanta, Charlotte, and Orange County.


  • Solutions: Strategy, Branding, Communications, New Product Development, and Customer Experience
  • Specialties: Pragmatic Brain Science®, Marketing and Data Science, Tracking, Communities, Creative Qualitative, Digital Analytics, Social Media Analytics and Online Anthropology, Storytelling and Design, Social Impact, Global, Data Collection and Privacy, Emerging Technologies

1900 Avenue of the Stars
Los Angeles, CA 90067
Tel : 1 (310) 553 0550
Fax: 1 (310) 553 4607


Joanne Robbibaro: