Founded in 1967, DEMANDA has built up more than four decades of experience through constant learning, focused tightly on customer satisfaction. The company has conducted more than 5,500 market research projects and public opinion polls for more than 800 companies and government entities in Brazil and 20 other countries.

Demanda is a market research service boutique offering:

  • High quality research projects for customers who seek and appreciate the best
  • Personalized Services
  • Creative Methodological Solutions
  • The skills needed to understand the problem, draw up the right questions and present findings that streamline decisions
  • Tight control over every stage of the research process
  • A client-based approach to our work
  • Access to cutting-edge techniques and solutions

Demanda ensures the highest quality standards, constantly exploring innovative techniques and methodologies, in addition to latest generation equipment, offering the most modern facilities on the market. Member of ESOMAR (European Society for Opinion and Marketing Research), ABEP (Brazilian Association of Market Research Companies), EPHMRA (European Pharmaceutical Market Research Association) and AGMR (Associated Global Market Research)


Pharma, ITC, Education, Finance, Distribution, FMCG, Automotive


Resources available:

Qualitative and Qualitative Research utilizing the methodologies agreed with our clients, such as: Focus groups • Face-to-face and in-depth Interviews • Telephone – CATI or WEB supported • Online Web Research Gang studies in Central Locations • Omnibus / Demanda Express • Observation and Video Supported Studies Consumer Panels • Product clinics • Ethnography Studies • Tracking Studies

DEMANDA – Pesquisa e Desenvolvimento de Marketing
Rua da Consolação,
1992- 4th. cep 01302-001 SÃO PAULO
Tel. +5511 3218 8000
Fax +5511 3218 8003