NEWS UPDATE 

Sustaining Business Growth in the Midst of Crisis :February 24th 2012

Venue: Shangri-La Bangkok Hotel

• 8.15    Registration and Morning  Refreshment
• 9.00    Welcome and Introduction
• 9.15    Key Note Speaker: How to Sustain Business Growth in The Midst of Crisis by Dr. Veerathai  Santiprabhob
• 10.00  Portfolio Evaluation  by Robert Kyba, Canada
  
  This paper talks aboutnew product launch assessment within a competitive set as nowadays, evaluating a new portfolio of products happens at the global level and at the local level.  In this presentation, innovative approaches in both qualitative and quantitative methods are explored and described. 

• 10.35  Coffee Break
• 11.00  Optimizing The Customer Experience by Using Longitudinal Research Panels  by Cris Tarrant, UK
  
  This paper will summarise BDRC Continental’s experience of helping service organisations sharpen their customer experience. The presentation will include a series of powerful case studies from some of the UK’s largest financial services businesses to bring the technique and its impact to life. The paper will be relevant to all attendees interested in operational service improvement through customer generated insight.

• 11.35   Brand Booster by Fernand Wiesenfeld, France 
  
  This tool’s objective is increasing brand attractiveness by defining the most relevant and efficient
  communication strategy, allowing a breakthrough in the particular competitive universe.

• 12.10  Lunch
• 13.15  Key Note Speaker: Happiness Society by Mr. Danai Chanchaochai
• 14.00  Discussion Panel on Reenergizing and Expanding Your Business through New Product Development by Sukit Tanskul (Thailand). Ricky Xie (China) and Piers Lee (Singapore)
  
  Currently, many world class corporations collapse as they cannot keep up with drastic change in consumption patterns (Sustaining vs. Disruptive Innovation) .This panel discussion intends to describe how innovative NPD research techniques can save and sustain your business growth

• 14.45  A New Brand Equity Paradigm Linked to Financial Performance by Tim McPartlin, USA 
  
  Relevant Clarity is a proprietary brand equity model that is based on extensive R&D conducted by
  Lieberman Research Worldwide. It is designed to measure a brand’s current equity, and provide
  very specific direction to strengthen it to maximize its financial performance. It is one of the only
  brand equity model that is strongly linked to financial performance, and it can be accessed through a very user-friendly desktop simulation tool.

• 15.20 Tea
• 15.35  How Mystery Shopping leads Your Business to Grow by Harry Puspito, Indonesia
  
  This paper talks about a research tool for the measurement of service quality which is believed to impact customer loyalty and business growth; it highlights the additional motivational benefit that is not available in other measurement tools, and the experience in the competitive banking industry, particularly in Indonesia.

•  16.10  The Social Network by Silvio Pires de Paula, Brazil
  
  The nets are a wonderful field to carry out market research studies. The presentation will focus on
  some recent statistics, research tools, useful sources and show what is being done by leading net
  research companies     

• 16.45 Summing up and Close 

Program subject to change. For further information please contact Sukit Tanskul at  sukit@c-asia.com   or Lesley Stocker at info@agmr.com

 

 

May 25th 2012 Details to follow