CBC Switzerland Ltd

CBC Switzerland Ltd
Marktforschung
Marktgasse 32
3011 Bern
Switzerland

Tel.: +41 31 560 3000
Fax: +41 31 312 5886

Email: info@cbcnow.com
Web: www.cbcnow.com
Web: www.cbc-mr.com

Background

CBC Marketing Research is an efficient and fast expanding Swiss Marketing
Research Group with operations in Switzerland, Mainland China, Hong Kong and
India. In Switzerland, CBC and its partner Konso built an excellent
reputation by working for a large number of big commercial clients and
government agencies.

The CBC Bern Office is the preferred provider of global CATI interviewing
and fieldwork to a large number of International research clients in 40
languages. The Swiss office also features a modern focus group room with
state-of-the-art technology.

CBC was founded in 1995 by Charles Merkle in Shanghai, China, and opened its
offices in Charles' home country in 2006. In 2008, CBC Switzerland Ltd went
public on the Bern Stock Exchange.

Management

Charles Merkle (CEO)

Hans-Ruedi Hertig (Senior Client Manager)

Joel Weill (Senior Client Manager)

Stephanie Rumo (Project Manager)

Renee Wang (Project Manager)

Patrick Podage (Operations Manager)
 

Services offered

Customer satisfaction surveys

Omnibus

Analysis and consulting

Multi-country studies

Communication, media, social research

Quantitative Research

CAWI / COW online surveys

CATI

CAPI

Street-intercept interviews (face-to-face)

Central location tests

Clinic tests

Mails surveys

Qualitative Research

Focus group discussions

Mini groups

In-depth interviews

Observation

Mystery shopping

Ethnographic and exploration studies