Research Strategy Group Inc.

Background:

• Founded in 1994
• Member ESOMAR, MRIA, American Marketing Association, QRCA

Company resources:

In the years since our inception in 1994, Research Strategy Group has built a strong team of research experts able to deliver practical and strategic market insights. As one of Canada's strongest and most reputable custom market research firms, RSG delivers results that matter.

We're unique in our ability to package and translate our findings into useable, effective and practical marketing tools. Our team of dedicated experts can help you understand the implications of your research findings, enabling you drive corporate strategy and guide tactical decision making.

Every project is managed by a dedicated and specialized project team. Working together, our research teams provide creative research design, leading-edge strategic tools, in-depth analysis and the relevant research insights that are most applicable to your business and marketing strategies.

Company Structure:

• Managing Directors
  • Robert Kyba
  • Jim Peterson
• Senior Vice Presidents
  • Liz Jaye
  • Ricki Grushcow
• Vice Presidents
  • Deborah Adie Boyd
  • Todd Stafford
  • Serra Shular
• Associate Vice Presidents
  • Christine Sorensen
  • Cerys de Freitas
  • Liza Alcabao
• Senior Research Associates
  • Karen Phillips
  • Vanessa Campbell
  • Wensy Chiu
  • Salima Nathoo
• Research Associates
  • Salima Nathoo
  • Marina Vasilenko
• Points of contact: Jim Peterson or Robert Kyba.

Contacts:

For further information please contact Jim Peterson or Robert Kyba

110 Queen Street East
Suite 110
Toronto, Ontario
M5C 1S1
Canada

Contact Robert Kyba
managing director
direct: 416-928-1385
rkyba@rsginc.net

Contact Jim Peterson
managing director
direct: 415-928-1575
jimpeterson@rsginc.net

Website: www.rsginc.ca

Services Offered

• A full service company
• Research design
• Qualitative research
• Quantitative research
• Observation research

Fields Of Research

• Medical and Pharmaceutical
• Tourism, Transport
• Financial
• Utilities
• Energy
• Crown Corporations
• Distribution and Retail
• Packaged Goods
• Beverage Alcohol
• Media; advertising research
• Telecommunications
• Youth

Specialisation

• Brand equity and image
• Business to business marketing
• Corporate positioning; logos, document research, communications
• Customer satisfaction
• New product development
• Pricing sensitivity
• Public policy, public relations
• Sampling, statistical measurement, modelling, and multivariate analysis, including market forecasting, segmentation and perceptual maps