Philippines
PSRC
10/F OMM-CITRA Bldg., San Miguel Avenue
Ortigas Center, Pasig City 1605
Metro Manila, Philippines
Phone (+632) 638 4528
Fax (+632) 638 4526
Email: research@psrc.com.ph
Web: www.psrc.com.ph
Background
In 1974, PSRC was born into a young industry, starting with twelve people with one client. In the next 35 years, PSRC has been recognized as one of the leading custom research agencies in the Philippines with 64 researchers on board and a wide-reaching roster of local and global blue-chip clients.
At PSRC, we offer a “method-neutral” approach - studies are designed specifically to suit client’s business issues and not boxed in by a limited set of tools. Recommendations are grounded on real and actionable insights, and with each researcher’s experience adding up to more than 200 years of collective know-how, we understand the Filipino consumers best.
PSRC has its own in-house field and data processing services. It also has the biggest qualitative research team in the Philippine market research industry. PSRC is also a proud member of ESOMAR.
For more on PSRC, visit www.psrc.com.ph.
Company Resources
- Full service research agency
- 104 full time employees
- 35 quantitative specialists
- 14 dedicated qualitative specialists
- Qualitative moderators with 3 or more years of facilitating consumer groups
- 250 seasoned field interviewers
- Dedicated provincial coordinators in other major cities outside Metro Manila (Cebu and Davao)
- Nationwide interviewers network
- 3 fully equipped Focus Group facilities (one way viewing room)
- In-house field and data processing services, coding, and advanced analytics
Key Contact People
Fields of Research
I. Market Sectors:
- Beverages
- Food
- Healthcare / Pharmaceutical
- Telecommunications
- Advertising / Public Relations
- Restaurants
- Home Care
- Energy / Utilities
- Financial Services
- Personal Care / Cosmetics / Hygiene
- Media / Entertainment
- Petrol / Oil / Gas
- Public Sector / Government
- Tobacco / Cigarettes
II. Research Solutions:
1. Market Strategy
- Usage and Attitude Studies
- Category Studies
- Segmentation Studies
2. Branding / Brand Experience
- Equity Studies
- Customer Satisfaction
- Mystery Client / Shopper
3. Innovation
- Concept Tests
- Product Tests
- Pricing Studies
- Packaging
- Post Launch Evaluations
- Tracking
4. Shopper Research
5. Communication
- Advertising Research
- Audience Research
- Media Habits
6. Social Research
- Opinion Polling
- Strategic political research
- Knowledge, Attitudes and Practices
III. Research Services:
- Quantitative Data Gathering Methods
PAPI
CAPI
CATI
Central Location
Mail
- Qualitative approaches
Focus Groups
In-depth Interviews
Ethnographic approaches
- Accompanied shopping
- Home visits
- Journals/diaries
Ideation / creative sessions with consumers
- Brainstorms / Workshops
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