NICE Research & Consulting

BACKGROUND

• Founded in 1989.
• Member of ESOMAR.
• A division of National Information & Credit Information Inc (NICE).

COMPANY RESOURCES

• Access to Industry & Credit information of 70,000 Corporates and 19 million Consumers through self-established, integrated on-line DB (NICE-TIPS).
• 20 full time staff/180 field interviewers/100 permanent monitors (mystery shoppers).
• 80 CATI stations & FGI Facility (one-way viewing room).
• In-house data processing, coding and analysis.

COMPANY STRUCTURE

• President - Suk In Kang
• Executive Director - Sung-Do Joo
• Research Director - Hoon Jang

CONTACTS

• Hwan-ki Baek

FIELDS OF RESEARCH

• Customer Satisfaction Study.
• Tracking Study.
• Concept Testing.
• New Product Testing (CLT, HUT).
• Usage & Attitude Survey.
• Brand Awareness Study.
• Financial Research - Customer Satisfaction Index : Bank CSI and Branch CSI.
• Mystery Shopping : Service Monitoring Systems (SMS).
• Extensive experience in moderating FGI and conducting in-depth interviews.
• Application of Projective Techniques;
  • Laddering Techniques
  • Word Association & Sentence Completion
  • Cartoon & Bubble Pictures
  • Brand Personification
  • Collages
  • Dreams

NICE Research & Consulting
14-33 Yeouido-dong
Yeongdeungpo-gu
Seoul
150-010
Korea

Phone: (+82) 2 2122 4000
Fax: (+82) 2 2122 4770

web site: www.nicereport.com   www.nice.co.kr

e-mail: hgbaek@nice.cr.kr