United States of America (Los Angeles)
Lieberman Research Worldwide
BACKGROUND
- Founded 1973
- Full service ad hoc agency
- Member of ESOMAR, MRS, ARF, AMA
COMPANY RESOURCES
- Over 300 full-time employees.
- Five telephone centers with 500 CATI stations.
- Affiliations with over 100 intercept/hall locations nationwide.
- Ten dedicated qualitative researchers conducting 1200+ focus
groups annually.
- Data tabulation, coding and advanced analytics.
COMPANY STRUCTURE
- Chairman: Arnie Fishman
- CEO: Dave Sackman
- Managing Director, International Division: Tim McGrew
- Managing Partner, International Division: Joanne Robbibaro
CONTACT INFORMATION
1900 Avenue of the Stars
Los Angeles, CA 90067
Phone: 1 (310) 553 0550
Fax: 1 (310) 553 4607
Support Offices in New York, Chicago, Charlotte and Orange County
Contact Joanne Robbibaro / Tim McGrew
e-mail: tmcgrew@lrwonline.com
e-mail: jrobbibaro@lronline.com
web site: www.lrwonline.com
FIELDS OF RESEARCH
Market Sectors:
- Retail
- Financial
- Healthcare
- Package Goods
- Telecommunications
- Entertainment & Media
- Automotive
- High-tech
- Food Service
- Advertising
- Pharmaceuticals
- Health and Beauty Aids
- Electric Utilities
- Publishing
- Consumer Electronics
Areas of Specialization
- Strategic Research
- New Product Development
- Marketing Communications
- Brand Equity/Development
- Customer Satisfaction
- International
- Market Segmentation
- Conjoint
- Discrete Choice
- Ideation
- Modeling and Forecasting
TYPES OF RESEARCH
Quantitative:
- Face-to-face
- Telephone (CATI)
- Central location/hall
- Mail/post
- Web based
- On-line panel
- Gang Surveys
- Auditing
- Mystery Shopping
Qualitative:
- Focus groups
- Depth interviews (in person and phone)
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