China Horizon Research Consultancy Group
BACKGROUND
- Founded 1992
- 250 Full-time Employees
- 2500 interviewers
- In the "Top 10" of the market research companies in China
- ESOMAR Representative (European Society for Opinion and Marketing Research), Member of the Leading Committee of China Market Research Association, Vice Presidency of Beijing Technology Consulting Association
There are four companies under Horizon Research Consultancy Group, Horizon Research (full-service market research), Progress Strategy (marketing and management consulting services), Horizonkey (Omnibus), and Vision (Investment Project Selection). Horizon is leader in integrating data based market research findings with consulting to provide clients customized solutions for strategic directions.
COMPANY RESOURCES
Full service company with:
- 400 interviewers country-wide
- Region area supervisors
- Computer assisted lines phone room (CATI) - Call Center
- Conference room with video and presentation facilities
COMPANY STRUCTURE
- Chairman: Mr. Victor Yue Yuan
- Executive VP: Mrs Gloria Jun Zhang
- CIO: Dr. Xi Feng
- Senior Director:
- Mrs. Betty Peng Zhang
- Ms. Xioali Chen
CONTACTS
For further information please contact Gloria Jun Zhang or Victor Yue Yuan.
Rm 1108, Xinhengji Guoji Dasha
No.3, Maizidian West Road
Beijing 100016
China
Tel: (+86) 10-64603002
Fax: Fax: (+86) 10-64603001
e-mail: client@horizon-china.com
e-mail: gloria@horizon-china.com
www.horizon-china.com
STRENGTHS
- Experience With over 5000 projects, Horizon has an in-depth understanding of China and know-how approach to meet various client needs.
- Resources We exceed competitors in having established a broad network with customers, industries, the governments, and the media which enable us to leverage and maximize available resources.
- Uniqueness Horizon takes lead in creating and updating innovative methods that fit the unique China market.
- Personnel Horizon's staff are highly selective, creative, seasoned, customer oriented, and professional with both domestic and international learning and working experiences.
- Authority Horizon is recognized by governments and clients as a key authoritative source for information access and solutions providing with trust and integrity.
FIELDS OF RESEARCH
Horizon's experience covers the full range of consumer and B-to-B markets, with emphasis on:
- Automobile
- IT/Electronic
- Telecommunications
- Financial Services
- Real Estate
- Household Appliance
- FMCG
- Media
- Logistics
SPECIALISATIONS
Marketing Research
- Consumer usage & attitude
- Marketing segmentation and target consumers
- Consumer needs
- Corporate image
- Brand equity and Brand evaluation
- Product Concept Development & Test
- New Product Test
- Advertisment Test
- Customer Satisfaction
- Employee Satisfaction
- Investment Enviroment Evaluation
Management Consulting
- Corporate Strategy
- Brand Management
- Brand Communication Strategy
- Marketing Strategy
- Market Potential and Market Entry
- Product Portfolio Management
- Channel Management
- Product Developement Management
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