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Ukraine

InMind

Background:

founded in 2004 member of: ESOMAR, Factum Group, Ukrainian Marketing Association Independent company that is specialized in ad-hoc marketing research and consulting.

Company resources:

  • 30 full-time employees
  • 900 FtF interviewers
  • CATI facilities
  • Qualitative facilities for FGD
  • Qualitative facilities for CLT

Company Structure:

  • Company President: Mr. Volodymyr Paniotto
  • Managing Director: Mrs. Olena Popova
  • Marketing Director: Mrs. Olena Zhytnyk

Contacts

For further information please contact Mrs. Olena Zhytnyk
P.O.Box 12
Kiev, 01010
Ukraine
Phone: 00 380 44 539 1639
Fax:00 380 44 331 4429


e-mail: Office@InMind.com.ua
Website: www.inmind.com.ua

Field of Research:

Market sectors:

  • Agriculture
  • Automotive
  • Bank
  • Business-to-business
  • FMCG (food, non-food)
  • Home appliance
  • Internet
  • Media
  • Pharmacy
  • Public Opinion surveys
  • Retailers
  • Services
  • Telecommunication, IT

Areas of specialization:

  • Ad effectivness, ad testing
  • Brand image analysis
  • Concept-product tests
  • Consumer surveys (U&A, loaylty, satisfaction)
  • Lifestyles surveys
  • Market studies
  • Omnibus
  • PR campaign effectiveness
  • Research support for launching and relaunching a new brand
  • Segmentation (B2B, B2C)

Research methods:

  • CLT (central location test)
  • computer assisted telephone interviews (CATI)
  • desk research
  • diaries surveys
  • ethnointerviews
  • expert surveys
  • face-to-face B2B interviews
  • face-to-face exit poll interviews
  • face-to-face in-home interviews
  • focus groups
  • in-depth interviews
  • internet polls
  • paper-assisted telephone interviews (PATI)
  • survey by post
  • surveying by means of self-survey questionnaires